If you want your company to be successful in the present marketplace, you need to have a professional website. Your website is the backbone of your business, supporting all of your digital marketing efforts. Once you start thinking to create a website for your business then you need to consider some points for make it successful.
1. Make mobile-friendly website.
Making a mobile-friendly websites means that your website looks and functions great on any mobile device, like a smartphone or a tablet. In a study shows, most numbers of users are using their smartphones for comparing prices and looking at product reviews.
2. Make it easy to find.
You need to have a domain name that describes your business or is your company name. You can even have multiple domains that point to the website.
3. Make pages easy to navigate.
You always want customers to find what they’re looking for quickly. In a mall, there is signage to guide customers to a store. In the store, there’s a staff to help people find the right product. Online, you need to do this with smart web development. Make sure each topic has its own page, and organize things in a logical way. The idea is to help people enjoy their shopping experience.
4. Place your contact information above the fold.
If your business depends on people being able to contact you or call your sales team, put that information where they can find it easily. If you use social media to connect with customers, then be sure to put links at the header or footer, where they are easily found.
5. Make sure it’s accurate.
It should go without saying that inaccurate information will turn off consumers, whether it’s a wrong number, outdated product information or simple grammatical errors. Not only should you proofread each page before it goes live, but you should periodically check each page, especially after making updates anywhere else.
6. Respect the need for speed.
Make sure your website runs smoothly by keeping the software updated, optimizing videos and images for quicker downloads, and using a website host that can handle your bandwidth demands.
7. Have a call to action.
Each page on your website should entice the reader to do something – call, sign up for a service, buy a product, and download a white paper. Be sure to have a clear invitation to do just that: a button, a link or clear verbiage. Keep it above the fold if possible so that readers do not have to scroll before finding the call to action.
8. Keep your design simple.
Limit the use of fonts, colors and animated GIFs, which can distract and pull the eyes away from the focus of the webpage. Short paragraphs and bullet points also make the information more scannable and likely to be read.
9. Create high-quality, engaging content.
If website visitors like what they see, they’ll spend more time learning about your company. People don’t want to read bland information; they want to find something that makes their lives better. If your website is filled with interesting content, you can attract visitors more easily.
10. Include images and multimedia.
No one wants to read through a wall of text. While bullet points help, images are even more effective. The right image can show people exactly what your webpage is about. Using multimedia such as videos, slideshows and photos is another great way to keep your audience engaged.
11. Pay attention to your SEO.
Search engine optimization (SEO) requires that you write content about specific search terms. You don’t have to complicate things too much, but it is important to mention the central topic on each site page.
If you need help designing an attractive website that’s optimized for the search engines and easy to navigate, it’s time to call in the experts. Our team provides WordPress web design services to help brands like yours reach new audiences online. To find out more about our web design services or to learn more about the importance of a website, contact us today.
