If your Facebook Ads Manager account violates certain rules, you will end up being banned from the platform.
There is no doubt that Facebook is an essential channel for all digital marketers. With millions of people on the social media site, you are ready to find, attract, and convert the ideal customer for almost any brand.
However, Facebook is also known for suddenly banning advertisers’ accounts without notice. There have been several horror stories of digital marketers suddenly waking up to blocked Facebook Ads Manager accounts, unsure if they will ever be able to regain access. Not only does this lead to wasted hours of work, but it can also affect sales.
But why exactly does this happen and can it be avoided?
Why does Facebook ban advertising accounts
There are dozens of possible reasons why Facebook ad accounts are banned. However, most of the reasons fall into three categories: non-compliance with the guidelines, poor customer experiences, or a questionable advertiser profile. Let’s talk about each one.
Violating community rules and advertising policies
When it comes to guidelines, Facebook has a ton of them. Generally, Facebook does not condone anything illegal, including counterfeit products or false official documents. Additionally, pharmaceutical products, tobacco (except for anti-smoking campaigns), sex toys and weapons are banned from advertisements on the platform.
Furthermore, products and services that are questionable in nature or that are intended to take advantage of people are not allowed. Common examples of prohibited content include multi-level marketing schemes, cryptocurrencies, and payday loans.
Although some themes have more freedom of action; such as nudity, political posts, gambling, and CBD; They are best avoided if they have nothing to do with your core business. If so, make sure you have the proper permissions from your local government and Facebook to advertise certain products.
Bad customer experiences
While you can’t please everyone, making everyone upset or angry is sure to set off a red flag on your advertiser profile. Good customer experience is the lifeblood of any great campaign, and Facebook won’t hesitate to disrupt yours if you don’t meet their standards.
Bad customer experience often stems from a disconnect between your brand, the product or services you sell, and the channels where you promote them. This can come in the form of irrelevant content or by ignoring customer issues that are directly raised in your ads.
Next, the last possible source of bad customer experience is your website or landing page. While this experience occurs outside of Facebook’s boundaries, it affects the overall trustworthiness of the social media site and could result in a ban.
This is especially true if your site contains malware or advertises illegal or deceptive products.
Questionable advertiser profiles
The last reason Facebook bans ad accounts is something that many people overlook. Even the best-intentioned advertiser can appear questionable in the right circumstances.
Some of the common reasons why Facebook ad accounts seem questionable include skipping payments for published ads, not checking company details, or even appearing to access your account from multiple countries in a short period due to a VPN..
How to protect your Facebook Ads Manager account
As with most things, prevention is often better than cure. Here are some tips you can follow to avoid the headache of a banned Facebook advertiser account.
Follow the Facebook guidelines
When it comes to Facebook guidelines, be sure to read the advertiser and community versions. Due to evolving government regulations, security changes, and even cultural changes, Facebook’s guidelines may change without notice at any time.
Before launching a campaign, be sure to review country and age-specific guidelines that may affect your campaign. For example, selling products or services like CBD or gambling is not legal in all areas. Additionally, the sale of products such as alcohol, cosmetic procedures, and supplements will require age restrictions that vary by region.
Provide a great customer experience
Users want a consistent customer experience, which means that everything about your interaction with them must make sense. To do this, it is not enough to have relevant ads; Ads must also relate to your Facebook page and landing page.
Also, if you’re directing users to an external website, make sure the link works and the landing page is related to the ad that took them there. Make sure your landing pages are SSL certified and do not contain any malware or spyware.
You should also respond to angry comments or quickly remove Facebook ads that attract too much negativity. To help user feeds stay free of blood or violence, Facebook removes accounts that generate too many negative feelings.
Keeping the customer experience enjoyable is key for an engaged audience, and an engaged audience is more likely to convert. With this, it is important to be attentive to the guidelines, produce good content and continue to make customers happy. If you are serious about this, keeping your ad account healthy should come naturally.
Create a trusted advertiser profile
Lastly, create a trusted ad account. To do this, you need to verify your business through Facebook Business Manager and request whitelisting if you are part of a regulated industry.
Also, avoid using VPN when accessing your ad account so that the account shows a consistent location. Always keep your payment methods up to date and pay your ad account bills on time.
Keep your Facebook ad account safe
While it has a negative impact on your ad account getting banned, it’s good to remember that Facebook is doing this to keep the platform safe for users and brands alike. The temporary ban on suspicious accounts can protect you from scammers, hackers, and people looking to ruin your brand.
Although moderating content has its obstacles, creating a healthy community requires protecting your users from malicious intent. While Facebook doesn’t always get it right, it often does what it thinks is best.
For every real advertiser banned every day, there are thousands of other rogue accounts removed for the benefit of all. If you find that your ad account is routinely compromised, it may be a sign that you should consider running ads on another platform.