Creating a website for your business is truly an exciting effort. No business can achieve important growth and progress today without a good website that precisely represents its values ​​and goals.

However exciting it may be, it is worth noting that a business owner must consider several factors when creating and growing a website. In other words, it would be a rookie mistake to start a business website that is out of date or to create a great website but do nothing to grow it once it’s online.

These are mistakes that should be avoided at all costs and you can do so with the help of some helpful tools. To grow your website, take a look below at tools that could be a game changer for your business.

Excel

As a responsible business owner, one must keep track of all the figures. Numbers have become essential since SEO was around, and they are generally very important for online marketing (PPC, social media marketing, etc.).

The numbers that a business needs to track are used to derive important statistics and are meaningless if no one can see them and turn them into a meaningful chart or chart.

And this is where Excel comes in. Microsoft Excel can be used for many important business operations that drive overall business growth.

It is extremely important to determine a budget that will be used to grow your website. For example, an Excel spreadsheet will help you keep track of how much you need to pay content writers, SEO specialists, and designers. It will also tell you how much money you can spend on paid advertising (PPC and Google Ads).

Additionally, Excel can be used to track your SEO efforts. With the help of an Excel spreadsheet, you can take the necessary information about your website performance and transform it into data on reach, ROI, engagement, etc.

Obviously this tool is not to be neglected by any ambitious entrepreneur, but Excel, as a program, is not that easy to master if you are looking to get the most out of it.

Fortunately, you can hire a third party to train you or your employees. There are companies that offer Excel training on site, which is great because it eliminates the need for your crew to travel to another location to attend the Excel program. Instead, a seasoned professional comes to your office to train and educate your team members. There is nothing better than that.

Similarweb

Similarweb is a comprehensive marketing intelligence software package that enables users to track the traffic of their rivals. This tool can help marketers analyze competitor website traffic, referral sources, social traffic, and can even provide insight into keywords and their performance (both paid and organic).

Thanks to these functionalities, Similarweb allows users to better build their own marketing strategies and tackle the SEO game effectively.

For example, traffic and engagement statistics allow users to view visit statistics for a specific period, unique visits, length of visits, bounce rates, etc.

The functionality that deals with marketing channels allows the user to view information by the specific traffic channel. This covers the number of users who came to the website from a direct channel, email, referrals, social media, organic search, or paid search.

With it, you can also see the specific websites where the users are coming from. This is very important to Google’s algorithms, as untrusted website traffic can damage rankings.

Finally, Similarweb allows users to see which keywords work for a specific rival and these can be filtered by paid and organic.

Google Analytics

Google Analytics is a tool that can be a suitable powerhouse for companies looking to grow their operations organically.

This tool is not an ordinary marketing tool, as it does not deal solely with the people who visit your website. Although it is important to get as much traffic as possible, you should also learn more about your visitors and your target audience. This is essential for successful business growth.

Having Google Analytics in your toolbox can give you answers to questions like the ones listed below:

How is your social media marketing campaign performing?

• What keywords are most likely to drive traffic to your website?
• Where are your visitors from?
• How long are users staying on your website?

Finding answers to these questions should be a priority, which is why installing Google Analytics as soon as possible is a good idea.

This is especially true if your business is in its early stages. The data this tool collects and then displays can teach you a lot about the people who visit your website, for example how they interact with your business website, which can be very helpful.

Final thoughts

If growth is your main concern, it is important to move fast. Quickly test out and see what works well on your website. Identify problems quickly and do your best to resolve them.

Never forget that having a great website is the cornerstone of every marketing strategy and its main goal is to show that you take your audience and industry seriously.