Generating leads for your B2B business can be difficult and time-consuming at the same time. But it is one of the most important steps that every business must follow before making a sale.
So having a strong and efficient lead generation strategy is a must if you really want to get started with your customer acquisition process.
With a solid marketing plan and the right tools, you can easily target customers who are genuinely interested in your products and services. Once you get those leads, you can build relationships with them and turn them into customers.
Let’s look at the 6 most effective ways to jump-start your B2B lead generation process.
1.Post valuable and relevant content
Having a resourceful blog or website is extremely important for your business to be successful. It will not only help you gain exposure, but it will also help you generate leads for your business.
But for that, you need to publish relevant and valuable content that people love. The Internet is flooded with thousands of blogs that publish the same type of content as you.
So, give your visitors a good reason to read your posts about your competitors. The best way to do this is to offer content that engages people and helps them solve their problems.
This can be in the form of a solid blog post, an engaging video post, or even a nifty webinar. Make sure to create customer characters and learn more about your target audience’s pain points so that you can create content that is relevant to them. Once that happens, generating leads will no longer be a problem.
2.Create empowerment campaigns
Lead generation for B2B companies relies heavily on reaching the right people and sending them the right message to drive action. But how can you communicate with them directly?
A good way to solve this problem is to create subscription campaigns that attract attention and that encourage site visitors to provide you with their contact information. Subscriptions are special pop-ups that highlight products, services, special offers, discounts, or coupons on your website to attract potential customers. There are several types of subscription forms that marketers use for this purpose, what works best for most businesses is exit pop-ups.
These pop-ups detect visitor activity on your website and display the message just as they are about to leave. You can use exit intent pop-ups to inform your visitors about your products or services and give them special offers in exchange for their email addresses.
By collecting this contact details, you can easily reach your audience to market your business on your own terms. This is a very effective marketing strategy because by sending an email, you have the opportunity to interact directly with your potential customers.
3.Offer helpful lead magnets
To further drive conversions for your opt-in campaigns, consider offering lead magnets. A lead magnet is an incentive offered to your visitors in exchange for their contact details.
A lead magnet can be anything: a free digital download, cheat sheets, checklists, infographics, or anything nifty that your audience would love. Offering lead magnets is a great way to attract new leads because people don’t mind giving away their email addresses in exchange for something that can help them solve their problems or help them learn something new.
You can then segment these addresses based on your interests and send personalized emails that can turn your leads into sales.
4.Add powerful calls to action
The next amazing way to jump-start your B2B lead generation process is to add a clear call to action on your website. Without a call to action, your site visitors won’t know what to do next.
This can overwhelm and confuse your visitors and result in decision fatigue. If that happens, the chance of converting the user into a paying customer is greatly reduced.
Calls to action can prevent that from happening by making your message clear to your audience. It helps you guide your users through the next step so they can take the right action on your website. Not only can this generate leads for your business, it can also help you convert them to long-term customers.
5.Use live chats on your website
Using the live chat feature on your website is a brilliant lead generation technique that is used by most marketers. It helps you improve the user experience on your website by offering quick solutions to your user’s problems.
This means that your visitors can get instant answers to any confusing or presale questions they may have. This will help them make faster purchasing decisions that will have a positive impact on your sales.
Furthermore, it also helps to build a strong relationship with your prospects and clients and also to gain a competitive advantage.
6.Use FOMO to drive conversions
FOMO or “fear of missing out” is a psychological trigger that people respond to instantly. It is a feeling of anxiety that most people suffer from watching others enjoy something without them.
Marketers are now using this concept in their marketing strategy to drive their sales and increase conversions as a whole. If you want to generate some leads for your business, why not use it to your advantage too?
The idea is to create messages that encourage your customers to make impulsive purchase decisions rather than regret the missed opportunity later.
There are several ways to use FOMO for lead generation. You can run a limited-time sale offer and add a countdown timer to show people that time is running out.
Another brilliant way to make it work is by displaying your stock levels. You can easily trigger an action by informing your website visitors that you have limited stock available. This will make them take quick action because they don’t want to miss out.
Generating leads for your business can seem like a tough job. But with a proper lead generation strategy in hand, you can easily attract leads and convert them into sales.