Website Speed is a matter of concern in today’s business world. Your website is working as a salesperson throughout all days and 24 hours. In that case, it has to be the most important tool and main point of your marketing activities.
If you are not taking care of your website it can make your website appear stale and out of date. Although a makeover may be desirable in some cases, you may not have the time or resources to devote to such a large undertaking. Your website is the basis of your digital marketing strategy. Recognizing the challenges that various visitors face is essential to creating a new customer experience on your website.
The speed of your website will make or break it. That’s why website performance testing techniques are essential for web developers, advertisers, and IT departments alike. Improving the rate at which your website loads will have a big impact on its overall performance.
Page speed affects virtually every aspect of your business, from user interface to search engine optimization. In reality, most website visitors would only stay on one page for four seconds while heading elsewhere. Also, there is no denying that a faster website would work better. However, deciding where to start can be difficult.
These are tools that can help you update your website, which in turn also helps in overall SEO.
1. Google PageSpeed Insights
Google provides a tool called Google PageSpeed Insights that measuring your website’s page speed. This tool will generate a score out of 100 based on several different page speed factors that are known to cause slow loading times. Mobile and desktop versions show separate scores depending on how well your site displays on different devices. It’s everything you could need to tell you how to improve website speed.
Inside the results, you’ll find a few different valuable pieces of info that you may consider in your next step of page speed improvement. Wherever you see a “Show how to fix” arrow is where you should take inventory of places to improve.
Google also provides a few different areas for you to access PageSpeed Insights in a more efficient and measurable way.
GTMetrix gives you a score, as well as advanced recommendations on how to speed up your site. You can also get your Yscore from GTMetrix, along with the average page load time. GTmetrix is one of the best free website speed test applications. This test is very easy to use. Simply enter your URL and click “Analyze.”
The overall user interface is exceedingly quick to use. Its user interface (UX) is easy to use and trustworthy. You will be issued page speed numbers in background. It’s still good to see how you’re doing in comparison to the rest of the internet! Scores are broken down by form, so even though you don’t know anything about web creation, you can figure out which problems are the most important.
3. Pingdom Website Speed Test
Pingdom provides a fairly quick and easy measurement of your website speed. A handy waterfall of all the requests made from the browser can give you some really good clues as to what’s causing such a slow load time.
Pingdom now allows users to test the pace of their website from one of four different places. In general, should choose research place that is nearest to the website’s geographic customer base. The findings are clear to understand, with a letter grade breakdown of success insights and a detailed list of problems to fix.
The waterfall has been one of the simplest to read between webpage speed monitoring apps, and the data is structured in a way that makes digging deeper simpler.
4. Google Chrome – Inspect Element
If you prefer to see the major contributors to your page speed within your browser, try viewing the Network tab of the Inspect Element tool for Chrome.
Right click anywhere on webpage -> Inspect Element -> Network
This will give you a similar waterfall view as Pingdom and GTmetrix will, except it will be in the bottom of your browser on the page you are analyzing rather than going to a different website and entering the URL.
5. Google Analytics – Website Speed Page Timings
When analyzing your site, Google Analytics might be the best route in actually measuring your pages load times. GA will actually list which pages are loading the slowest over time, allowing you to track your progress as you continue to improve your page speeds.
6. Google PageSpeed Insights Chrome Extension
It’s just easier to have access to the same data right in your browser rather than going to Google’s tool all the time to check your pages. Fortunately, Google made a way for that to happen with an easy-to-install Chrome extension.
When on any webpage, a simple right click followed by “Inspect Element” will give you a glance under the hood. With the extension installed, you can also view additional information on that page’s load time.
7. W3 Total Cache (WordPress plugin)
W3 Complete Cache is currently the most common WordPress plugin for handling your site’s inner archive. This plugin improves the SEO and user experience of your site by increasing website performance and reducing load times by leveraging features like content delivery network (CDN) integration and the latest best practices.
Simply downloading and configuring it on your site will greatly improve the pace of your site. It’s also the simplest way to comply with any of Google Page Speed Insights’ or GTMetrix’s guidelines.
Any one of these 7 free website speed test tools of 2021 can help get you started on the pathway to improved performance. As you try out each one, you and your development team might develop preferences for a particular feature set or style of report.