Digital marketing is a growing industry, and the amount spent on it over the next year is likely to rise to twelve figures, surpassing many of the more traditional forms of marketing as it does so. Yet it is still one of those industries that looks confusing and murky from the outside, and to many business owners it may seem like it offers style over substance. If you’re not getting the best of digital marketing, or haven’t even dipped your toe in the waters yet, the following nine scenarios may sound familiar. As the leading digital company in Bangalore, these are areas where we can help.
1. You know you need to do this, but don’t know where to begin
Digital marketing is not a one-shot process; you need to have multiple layers for your efforts, and without these layers everything will fall apart. You are most likely aware of that, because in any guide you can see there is a long list of things to do. You may well wonder where you start. Should I be active on social media first, and if so, on which platform? Or maybe you need to review the website content to make it more search engine friendly? Remember, digital marketing is process oriented; a professional will guide you from A to Z.
2. You don’t have a marketing specialist
Most companies will have some concept of the fact that digital marketing is at least a necessity, whether they approach it head-on or not. What’s more important is how they move toward their marketing. Is it left to someone who already works for you as a side task after you have done everything else, or do you have someone who specializes in marketing? The performance differences between a dedicated salesperson and a nervous hobbyist can be colossal.
3. You guess the search engines to just come and find you
For the uninitiated, Google is the Internet’s Yellow Pages – you put your site online and search engines will find it and reward your efforts by putting you face-to-face with grateful customers. Perhaps, knowing a little more, you will recognize that nothing will happen without the right content and without submitting your site to search engines. In fact, there is even more to getting to the top of Google than this: sequencing is everything, and this is where an expert makes a difference.
4. Your performance is flatlining
Although digital marketing, and especially SEO, is a very process-oriented business, the proof of the pudding is in the results that this process offers. When you’ve completed your digital marketing efforts, you should start to see results in a few days – weeks at the most. If your marketing isn’t working, then you must change. You need to do more or better; Regardless, you need expert help.
5. You don’t recognize digital marketing, so you don’t want to waste time and money
There are many people who cling to the idea that if you are not good at something, you should not waste time on it. That argument also has some merit, but digital marketing is becoming increasingly relevant in business, and companies that refuse to commit to it will become less and less relevant. So either you get good at digital marketing or you hire someone who’s good at it. It won’t go away if you ignore it, and mastering it will be worth it.
6. You are using SEO but have no idea if it’s been useful
SEO is not like a light switch, where you put it “on” and you can see it in action. It’s not like a faucet either, where you can see the water flow get stronger the more you turn it on. It takes time to be effective, and it is not always easy to see when it has started working. You will need to really understand your statistics dashboard and know why certain things change when they change. With experience you get understanding.
7. You are attaching with local newspapers and static billboards
It makes sense that many people still lean into the “old ways” when it comes to marketing; after all, they have been tried and tested. However, the fact is that newspapers are losing circulation faster than can be counted and are moving most of their operations online. Billboards, for their part, are expensive and immobile; only mega companies have something close to the budget to make it a practical part of a marketing budget.
8. You’ve left social media on the table
Digital marketing is not anything without effective use of social media. You have the immediate availability of sites like Facebook, Instagram, Twitter, Snapchat, TikTok, and whatever else comes up, and these sites are free at the point of use. Why the hell wouldn’t you make the most of these resources to point people to your best offers? SEO professionals will know how to get the most out of social media; If you need their expertise, they will provide it.
9. Your organic, rumor strategy has plateaued and you don’t know where to go next
A new business grows in stages, the first of which is a “word of mouth” phase in which your first customers can be family, friends of friends, and others who know you. There may be many people who come to you through purely organic growth, but that cannot be sustained indefinitely; You will need to add customers through other means, and digital marketing is the fastest and cheapest way to reach the broadest customer base.
If you fall into one or more of the categories above, rest assured that there are benefits that digital marketing can offer you. Experts from one of the leading SEO companies in Bangalore such as Eazywalkers can offer you the opportunity to benefit from their proven expertise in this vital field.
