Welcome to the first part of our 3 part episode. Today, we’ll go over the math and mindset of launching a successful question-and-answer driven SEO campaign. Joining us is Bill King, Phrase’s chief marketing officer, who improves SEO and drives conversions by using content from his website to answer his visitors’ questions. Phrase AI-powered tools help you easily identify questions, your asking target audiences quickly create optimized content capable of answering those questions and provide instant answers to curious and confused site visitors. And today, Bill and I are going to talk about the mental models of both SEO and poker. Show Notes
Part 1
05:26 The mindset of a poker player
05:43 Analyzing player trends
08:24 Changes
08:44 A beginner’s mindset.
12:02 The Barbell Strategy
Part 2
01:52 Startup
03:20 Focus on being amazing with customers and help them see a ton of value.
03:35 Growth engine
10:37 Finding that right match between the product experience and the SEO strategies
10:56 Hypotheses
Part 3
02:14 SEO engines.
03:26 Core components
06:09 The Benchmarks of SEO
10:11 The risk and reward analysis
