Every company needs promotion to be more successful, that’s a fact. In addition, each niche has its own peculiarities and details.
And massage marketing is no exception. Things that are perfect for one field cannot be useful for developing another. For example, the slightest bit can influence: in India(Bangalore) and Thailand, there would be completely different marketing for the massage business.
So let’s discuss what details and strategies are the keys to a successful and flourishing job. Beginning with…
Why is marketing important?
If you have your own massage business and haven’t thought about massage marketing yet, stop by right now. Do you seriously think you can do it without marketing?
It is the most effective method to interact with your potential customers: through advertisements, social networks, or blog articles, it does not matter. The most important thing is that people remember you. How would you build a positive reputation if not by marketing for the massage therapy business?
Not to mention the benefits it will bring to your sales! If you have excellent service, are present on the Internet, promote your business … well, there is no possibility that your sales will not increase.
So, to beat your competitors, reach the next level, and increase the number of loyal customers, you need to start using marketing (if you haven’t already).
Traditional and digital marketing ideas for massage therapists
If you are wondering why we distinguish traditional marketing from digital marketing, we will clarify something for you. Digital marketing for massage therapists is everything that is done on the Internet (social networks, Google ads, and social networks, blog articles, website, etc.); Traditional marketing includes local activities (brochures, cold calls, in-article ads, etc.).
If you are a fan of traditional marketing, here are some marketing ideas for massage specialists to use:
1.Suggest a package: You can use the collaboration with a spa or salon and make a beneficial offer that people will not be able to refuse;
2.Create loyalty rewards: Suggest bonuses for regular clients, get a 50% discount for every fifth procedure, etc .;
3.Spread awareness of your brand locally: Think about it, if you are interested in massage marketing in Bangalore, there is no point in advertising your business in other cities. It will be logical to advertise on billboards, brochures, etc.
Speaking of digital marketing, there are a few things you simply can’t skip when planning your development strategy:
1. Work on your content: Each social media platform is unique and attracts a specific audience. So you can’t use the same content everywhere. It will negatively affect your ranking in Google search and it will also be boring for the followers. Express your creativity;
2. Make your business available online: Create a website, showcase your clinic, get people to know the staff better, make it possible to make an appointment online, start virtual consultations, etc .;
3. Try Google and social media ads: It is an excellent opportunity to introduce your business to new people, as well as to remind old customers about you. In addition, it is one more opportunity to experiment and show your level of creativity to the world.
As you can see, traditional and digital marketing are different, but they still have the same goal: to inform the world about your massage business and attract new clients. Therefore, we recommend combining these two methods for maximum effect.
Why is digital marketing more effective than traditional marketing?
If you still can’t choose the right marketing for the massage therapist, we recommend that you focus on digital marketing. Still don’t understand why?
The point is that the 21st century is completely digitized. Smartphones are in people’s hands all the time. Therefore, you have a better chance of attracting new customers using a communication channel that is more comfortable for them.
And that includes updating social media, interesting content, ads on various platforms, creative and memorable websites, etc. All of that can be combined into one and named digital marketing.
As you can see, there are many possibilities to take your business to a new level with the help of marketing. The most important thing is not to be afraid of experiments and to express your creativity. And digital marketing will do the rest of the work for you!