It is not easy to get someone’s attention. In a crowded digital world, entrepreneurs have to find the way they can to stand out from the competition and resonate with audiences. That’s one reason why video marketing has become increasingly popular for businesses of all sizes. According to Cisco, video marketing is expected to increase by 82 per cent of all consumer internet traffic by 2022.
For many small and medium-sized businesses, that means 2021 will have to be the year of video marketing. About 78 per cent of people watch videos every week and 55 per cent watch them every day. If you don’t have quality video content, you’re missing out on a great opportunity for your business and you should look to Free Stock Videos sites. The video should be critical to marketing campaigns at this point, but not just because people watch videos.
Video marketing has important benefits for your business. A website is 53 times more likely to reach the first page of Google search results if it includes a video. Additionally, Hubspot reports that including a video on your landing pages can increase conversion by up to 80 per cent. Between SEO and conversion increases, video can play an important role in improving the quality of your organic traffic. Some research suggests that video can actually increase organic traffic by up to 157 per cent. Not only that, but the video can be infinitely more shareable than traditional ads or articles. Social video is shared 1,200 per cent more than text and images combined, and 64 per cent of consumers report buying something after viewing a branded video from a company.
The question should no longer be “should we get into video marketing”, it should be “how do we get into video marketing?”
The answer, fortunately, is simple. iStock is a leading global source for video footage and visual content. iStock offers small and medium-sized businesses and individuals an extremely powerful way to make their messages stand out to consumers. With distinct, exclusive and authentic images and videos from some of the world’s best creators, iStock helps any business create content that truly resonates with viewers. They work hand-in-hand with contributors to pass on data, information, tips and tricks that help creators perfect their product and select an exclusive, high-quality library that you won’t find anywhere else. Better yet, its industry-leading legal protection ensures that you won’t encounter copyright issues or legal problems, so you can focus solely on your message.
iStock offers a huge variety of authentic and distinctive content and affordable prices that puts you an arm and a leg above free and paid competitors. With a large collection of videos to choose from and seamless integration into your workflow, you can create outstanding video content that is branded and messaging. Regardless of what your business does or what you aim to achieve this year, iStock can help.
If you’re going to make 2021 the year of video, you need the best design and technology resources available. iStock offers both at an affordable price. Head over to their website for more information and pricing.