As a business owner or marketing manager, you will need to work with an outsourced digital marketing agency if you don’t have your own in-house team. Working with a digital marketing agency can be challenging. Because they are in a less corporate environment, you may find their digital marketing team a bit strange and wonderful. It may take a bit of time to get used to its quirk. It is important that you get used to them; You will depend on these oddballs to manage your cash and business growth.
So as a digital marketing agency in Bengaluru that has been around for a while (4 years to be exact), we’ve identified the ways our clients have helped us achieve massive success for their business. Here are our four tips on how to get the best results from your team of outsourced digital marketing agency professionals.
1.Set clear marketing goals and stick to them (at least for a while)
Clear objectives are essential for both parties to understand the direction in which they are working. Examples of clear goals:
- Increase organic traffic by 30% in the next six months;
- Increase the number of potential (quality) clients generated by 30% in the next 12 months;
- Increase our brand-related searches by 10% in the next quarter.
Then your digital marketing team will look at what they can do to achieve these goals and set out to achieve them.
As you may have noticed, we added a specific time period for each of the goals and none of them were short. Why? Because marketing (of any kind) is a kind of trial and error business where we plan, implement, test, review and adjust to achieve our goals. We have a good idea of what will work, but any marketer will tell you that what we think will work doesn’t always work.
With clear goals in mind and the expectation that the goalpost does not move, we will strive to achieve them with the assurance that success can be achieved.
2.Make resources were available to achieve goals or adjust goals to match your resources.
There are extremely creative and trend-setting marketing ideas. Take for example the Lego movie (one of the best examples of content marketing in recent history), where Lego not only managed to get the public to see a two-hour long Lego ad, but also made them pay for the privilege. . As a result, Lego’s profits grew 12%. Although this doesn’t sound like much, 12% of a couple of billion dollars is huge.
However, if you have a local business, making a feature film is likely out of your budget. So if what your digital marketing agency comes up with is out of your budget, you need to have an open conversation about your budget constraints. When you do, give them the opportunity to adjust goals, or the time within which these goals can be achieved, to match what you have available.
If you’re willing to adjust your goals and review budgets as your business starts to grow, your team of digital experts will work hard to get the most out of your budget.
3.Give credit where it is due
Digital marketers thrive on results and feedback. When rankings go up, conversions flow, and top KPIs improve, there’s nothing that makes our day like a simple “good job” or “thank you.”
So, if you’re working with a team that has done great, give them the credit and confidence they deserve for helping your business grow.
What does confidence look like? When making recommendations to improve your bottom line that will likely cost more, don’t see it as trying to sell you more, trust that they have found and are trying to seize an opportunity where your business can grow.
4.make an effort to understand what we do
Our favorite clients are also the most demanding. They are our favorite clients because they are constantly striving to read (and understand) our reports and what we do to generate results.
And because they strive to understand what we do, they can naturally follow the first three tips on this list.
As a result, we can show you an example of one of the clients whose business has grown exponentially; all because we work together as a partnership. A picture is worth a thousand words, so we’ll just show you what we mean:
The lowest month for this client in terms of traffic (December), is 42 times more than when they started our services in 2016 (that’s a 4,200% growth) and 15 times more than in December 2016 (that’s a growth 1,500%).
This growth has also been reflected in the growth of its business over the years. To top it all, they have expanded from a company that employed six people from a garage to a company with a national presence and hundreds of employees!
Making an effort to understand what your digital agency does will pay off for your company’s long-term goals.
How do you get the most out of your digital marketing agency in Bengaluru?
Approach your digital marketing agency the same way you would work with people on your team. Have open discussions about what can and cannot be done, trust their judgment in your field of expertise, acknowledge the victories they have won for you, and try to understand how their recommendations will influence your business.