Cultivating a productive audience on local social media for your car dealership requires effective planning and execution.
Here are some tips.
Choose the right platforms
Some dealers assume that having a presence on all social media platforms is crucial to gaining new audiences. In reality, your local audience may not be present on all social media.
Here’s how to find the right platform for your dealership:
Ask your audience directly
Be attentive to their social actions
Research your competitors
Try to create content around trending topics.
If local prospects aren’t looking for your content, the dealership is unlikely to get any new likes and followers. This is why creating content around current affairs should be your top priority.
Try to create content that helps solve customer problems or quell their anxieties.
Create more videos
Videos are very popular on social media. Try creating videos to increase user engagement. Upload the videos directly to the platforms you have a presence on, instead of posting a link.
Remember, when views go up, you’re likely to see more social engagement and web traffic too, when social conversations often lead potential customers to your car dealership’s website.
Try to avoid rush hours
This may seem counterintuitive, but if you post during peak hours, your content is competing for attention with many others. Try off-peak hours to post and maximize social engagement.
Here are some of the best times to post:
Facebook- (Thursday / Friday) between 1:00 p.m. and 3:00 p.m.
Twitter- (weekdays) from 12 p.m. at 6 p.m.
Interact with your followers
Interact with your followers and respond to their comments to increase the memory of social networks. When others see that you interact with followers, they will be more interested in your content. This, in turn, will help you improve your dealership’s organic social reach.
Organize contests
Contests can be an ideal way to get people to like and follow your account, while keeping your existing followers engaged.
Here are some social media contests you can experiment with:
Subtitle contests
Comment to win contests
Photography contests
For more information, please contact us.
