The position of your website on the Google results page is a very important factor in determining how many users see your site and potentially they can become customers. SEO or search engine optimization is the process of improving these rankings and subsequently driving reach and sales. The following tips will identify some specific ways in which the chosen SEO service can improve and subsequently climb in the Google results rankings.
Keywords, choose wisely
Take the time to identify the search terms and keywords for which you want your page to appear. This is where you need to specifically think about what people will actually be looking for when searching for your product or service. Identify some key terms you want to rank high for and focus your SEO strategy on them.
Reach the competition
Because you have specifically identified the phrases and terms that you want to target, you can now research the pages that currently dominate these terms. Do a private Google search for your keywords and assess what your competition is doing well and what they may be missing. Try to look for loopholes in your offerings, as well as ways you can improve your own pages.
Write strong content
With your keywords identified and your competition defined, now is the time to start writing. This is the most important step, and ultimately what Google uses to assess where it should rank. SEO content can include anything from landing pages, blog posts, ecommerce stores, or news articles. Ultimately, it is relevant and useful content for both the consumer and Google; you must target your keywords and subsequently legitimize your page. Good content will make your page have a higher priority in Google rankings, increasing your visibility for Internet users.
Use keywords effectively
Think about when you use your keywords or phrases, it is important to use them strategically in all your content. The title of your page should contain your keywords to give them more authority.
Keywords should also be incorporated into your subheadings and subtitles. This also gives your keywords some additional authority, which means that Google will start to associate your page with these words.
However, while these keywords and phrases should be used throughout the writing of your content, it is important that you do not overuse them. If certain words are overused, Google may interpret this as “filler” or the unnecessary addition of certain words for the sole purpose of obtaining a better ranking. If this happens, Google will consider your page to be less legitimate and will rank it accordingly.
Get familiar with local SEO strategies
Local SEO is not something you should overlook. An estimated 4 out of 5 consumers use search engines to find information about local goods and services. If you are not optimizing your website and SEO strategies to target these people in your area, you could be losing a large proportion of potential customers. Setting up your Google My Business is often the first important step in improving your local SEO. According to Web Services Ct, claiming your business on Google in this way will improve your online presence and take you one step closer to reaching a local audience.
Of course, this is not the only step involved in local SEO and you should look at other strategies to target your local area, such as keyword research, link building, and website optimization. If you do this effectively, people will be much more likely to come across and use your business when looking for services close to them.
Use links
Links are very important tools for SEO. They help drive sales and navigate customers through your content, as well as help legitimize your website content.
Internal links: these are, as you would expect, links to other pages on your own website. Internal links help connect your content writing to your actual product or service offering. They allow users to seamlessly navigate your website.
External Links: External links, unsurprisingly, are links to other websites than yours. Google relies heavily on external links to determine the importance, quality, and authority of a page.
External links to your site from other sites, and from your site to other sites, help show Google that your content is valuable and trustworthy. With this in mind, try to incorporate a combination of internal and external links throughout.
With this in mind, try to incorporate a combination of internal and external links into all of your content. Again, this needs to be done strategically, not as much as possible. It may be a good idea to participate in some “link building” to increase your external links and grow your ranking.
