Nowadays, restaurants industries have been looking for effective content marketing strategies to increase restaurant’s revenues and increase its online presence. It has been realized that traditional marketing is becoming increasingly ineffective.
What is content marketing?
The Content marketing is a group of inbound marketing that involves the creation and sharing of online content, such as videos, images, blogs, podcasts, and other forms of digital media, that indirectly promote a brand and stimulate interest in its products.
In the case of a restaurant or hospitality business, the owner may decide to create content that directs people to their website or social media account to showcase their food selection, in the hope of creating a profitable customer.
The content should be targeted to your ideal customer to create a connection with existing and potential customers.
To create a successful content strategy, you must first consider the medium.
Some restaurateurs focus on displaying their culinary skills content through social media, while others may decide to create a food blog section for their website to position themselves as a thought leader, with how-to guides and articles.
A combination of the two can generate the highest returns: each generates traffic to the other.
In spite of of the medium, the strategy must be methodical and consistent:
Step 1: Set Your Goals
Content marketing is about building relationships with visitors by being a resource to them.
Identify the target audience; age, income, eating habits, environmental preferences, etc. and create content for that type of person.
The aim is to generate traffic to the restaurant and its website.
Step 2: Set Regular Posting time
A calendar allows restaurateurs to keep track and set regular times to upload content to the food blog or social media channels.
Sharing the schedule with restaurant staff keeps them informed and allows them to share it on their social media accounts, expanding the potential reach of the posts.
Restaurateurs should cross-promote on multiple channels for maximum impact.
Step 3: Keep Content Unique
Content marketing is concerning about creating unique meaningful, shareable content to increase a brand’s online presence and visibility.
The best way to do this is to maintain the authenticity of the brand.
Using a combination of food blog posts, images, videos, and podcasts can build buzz around a brand; boring content is not captivating and has a small chance of being shared.
Step 4: Optimize SEO for Blog Posts
Every blog post, whether it’s a how-to guide to preparing difficult dishes or about the different types of wine that pair well with a medium rare rib-eye, should be SEO friendly.
This means doing keyword research so that the correct words and phrases are included in your blog post so that people searching for similar queries on Google can find your article.
Restaurant Marketing should also keep in mind to optimize images by always including alt tags, ideally with relevant keywords.
Step 5: Monitor and evaluate Goals the Effective Way
It is very important that all content marketing can be monitored.
Progress must be constantly monitored, with Effective goals set early on that allow any restaurant owner to see if strategies are working and if tactics need to be adjusted.
Why Start a Restaurant Blog?
A restaurant blog page should be the foundation of any content marketing strategy.
What many restaurant owners don’t realize is that content marketing provides compounding benefits, so the value of content increases over time just by being there.
Once content is on social media or a restaurant blog, it will continually have the effect of exposing readers to the brand for little to no cost.
What can restaurateurs blog about?
The ideas are only limited to the creativity of the content manager, however, here are some suggestions for those who are new to content marketing:
• Practical guides for difficult dishes and kitchens
• Recipes for specific diets, such as veganism or paleo
• The benefits of eating low carbohydrates
• Using the knowledge of a specialized chef
• Food and gluten
• Blog about special food events
• Interviews with local farmers and producers
• Recommendations for pairing food with wine
The above ideas help will you to get started with your own content marketing strategy or improve your existing one. If you feel that you need to create good content marketing strategy then feel free to contact us. We provide content marketing services which will help you to create informative, helpful and interesting content for your target audience.