SERPs contain information that are a critical aspect in understanding consumer intent. The changes and updates made to SERPs ultimately provide useful insights into the optimizations designed to improve the user experience. Join host Ben as he concludes Market Insights Week with Searchmetrics’ VP of Client Services Tyson Stockton as they discuss the data sources and the playbook you need to better understand consumer intent using SERP data.
Support available 12 hours a day
