Search Engine Optimization (SEO) is one of the significant marketing strategy compare with any other marketing strategies in a business. You need to have some basic understanding of SEO can do for your website and business while taking an SEO service. The SEO strategy includes many types of activities like on-page optimization, working on your right niche keywords and link building etc.
SEO is one of the most powerful marketing techniques to grow your business. SEO does not only limit to focusing the higher rank in the search engines. It also helps to generate significant traffic, turning said traffic into leads and conversions and thus increasing revenue. Here, some difference between SEO expectations and reality.
Expectation 1: SEO results visible immediately
It’s normally thinking that while doing SEO for a website, immediately it will comes to first page in the search engine.
Reality
SEO takes time to get visible raking in search engine. It is not easy to say the specific time to get result in the first page in the search engine. There are many factors that require in optimization. Also it depends on the competition on the specific niche. Though some visible result you can observe within couple of months.
If you want to see instant result then you can choose SEM (Search Engine Marketing) strategy. SEM campaign includes pay-per-click (PPC) advertising which allows showing your paid ads on Search Engine that will help you gain instant web visibility.
Expectation 2: Only on-page SEO needs to get traffic
Many people believe that by doing only on-page activities on their website are enough for getting good amount of traffic.
Reality
On-page activity is one of the variables in the SEO Strategies. Your website should get good amount of high page rank backlinks, blogs and Guest posts for getting traffic. Quality content adds value to your readers. Article writing or Guest posting helps to increase your SEO score as your content spreads across new platforms and audiences. This way your website gets reliability in the search engine.
Expectation 3: High traffic gives more sales
It is right to get more sales; your website should get good traffic. But only it’s not about the website traffic, rather you should get the quality of the lead. The good website traffic does not guarantee conversions.
Reality
There are many numbers of the people can visit to your website, but it could not be your customer. Visitor needs attraction to be a prospect customer. To achieve Visitor’s attention, you need engaging content and website page speed performance.
Expectation 4: Once complete SEO activity, do nothing
Once you finish website optimizing and update content, the work is not completed at all.
Reality
SEO is an ongoing activity of a successful marketing strategy. As SEO strategies keep changing time to time for getting good score, it is very important to keep producing relevant content and that you monitor your website’s traffic and keywords. In that way, we can focus on keywords and changes can be done if it is necessary.
Do not getting an idea what should you need to do?
It is important to understand that SEO is not an easy practice. SEO investment involves lots of time, patience, and dedication to achieve higher rankings on search engines like Google.
Get in touch with a trusted SEO company in Bangalore, and you can come up with the most effective strategies that will help you get closer to your goals.
