Tips to Grow Faster YouTube Channel and Increase Conversion Rate - Eazy Walkers
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How to Grow Faster YouTube Channel and Increase Conversion Rate

If you want to grow your YouTube channel with 30,000 hours of videos uploaded every hour and 5 billion videos viewed every day, standing out from the crowd seems almost impossible. With all this competition, many channels never get the traction they need to become one of the 10,000 videos that generate more than a billion views between them.

And if you use them, your YouTube channel has a potential audience of 2 billion monthly users. And it doesn’t matter if you’re new to YouTube or a seasoned pro. These promotional strategies work for everyone.

Here are 7 useful tips to Grow Faster YouTube Channel and Increase Conversion Rate

1.     Use SEO to make your content searchable

SEO (search engine optimization) is about increasing the flow of traffic to your YouTube channel by using specific keywords that YouTubes algorithms use to identify, fetch, and connect users to your content. For SEO to work for you, you need to choose understandable search terms that people are likely to use and that YouTube’s algorithms understand. For help with this, use Google Search Trends or the Keyword Planner, which is part of the Google Ads network. Several other companies also offer support for keyword research based on actual search data. You want to pick a few keywords (actually phrases) that match your expertise while still producing a large number of searches with little competition. Of course, that’s not always possible, so that’s where experience comes into play.

Once you’ve identified your keywords, review all the other ranking videos for that search term to make sure your keyword aligns with the search engine’s intent (the topic matches the keyword), as well as to evaluate your competition. If your chosen keywords are not, choose another keyword.

To maximize your channel’s audience, first identify the optimal keywords for your content before creating your video. Then build your content around that specific term and insert your keyword naturally throughout your video.

Next, optimize the title and descriptions and make the introduction as engaging and informative as possible because 20% of viewers leave within the first 10 seconds. And the most successful videos on YouTube are generally less than 5 minutes long.

So keep it short, engaging, and direct.

2. Use branding to create awareness

Professional branding is now an essential design element for all platforms, including YouTube, as it increases brand awareness, provides viewers with recognizable images, and shows them that your YouTube channel is serious about its content.

Branding also makes your channel visually appealing and instantly recognizable to your audience. And, above all, it differentiates it from its competitors. If you already have a blog, you probably already have a look that you can transfer to your YouTube channel, and by doing so you will start building brand connections across all of your platforms.

If you have a company logo, use it on your channel, but make sure it’s supported and up-to-date by checking out some YouTube logo examples before uploading. And if you are a freelance blogger, you can always go with a headshot. You can also use your branding to add links to your website and other social media platforms using links in banner images. And use private label overlays if you are talking about a specific product in your video, it is a powerful strategy to retain viewers while watching your video.

3. Nail it with thumbnails

Thumbnails are another essential branding strategy to capture the interest of users when they browse YouTube and to make your content more attractive to advertisers.

They act like mini billboards by giving viewers a quick snapshot of your video, helping them decide whether to click and watch. Effectively designed thumbnails and titles make your channel instantly recognizable and are great for attracting more fans to your YouTube channel.

Highly optimized thumbnails are relevant to your video content, include short, catchy descriptions (taglines) and high-quality images, so viewers instantly understand what your video is about. Your thumbnail and title should leave viewers wanting to know what happens next, encouraging them to watch your video.

When you’ve finished uploading your video, you can choose to upload your custom thumbnail or use the three options that YouTube automatically generates for you.

Also, here are some helpful tips for custom thumbnails:

  • Include the title of your video in your thumbnail.
  • Use high-quality images.
  • Use only standard video sizes: 1920 × 1080 or 1280 × 720.
  • Use the following image: PNG, JPG, GIF, BMP, or TIF.
  • Use the 16: 9 aspect ratio.
  • Keep your branding consistent across all your thumbnails.
  • Make them visually appealing and straightforward.

4. Include CTA’s and increase engagement

Call-to-action (CTA) buttons like the one on the left encourage viewers to take the desired action, like clicking on your website, buying a product, or joining an email list. And on YouTube, they’re also a great way to increase user and subscriber engagement.

But calls to action can also be unpleasant because we don’t like being told to act. You have to use them correctly by designing yours to act as a natural progression of your video. Make them clear and concise, and try to use humor in your CTAs, so they don’t appear as just another sales pitch. It’s worth the effort to design your CTAs, get it right, and it will be worth the effort.

5. Engage your YouTube community

You may not think of YouTube as a typical social media channel. However, the platform represents a community of 2 billion monthly users, a large percentage of whom actively engage with the content through likes and comments. As with other social networks, the more you interact with users, the better YouTube will see your channel because YouTube sees any interaction as a positive signal; after all, it is the way they generate income.

But interacting with the YouTube community helps you too, as subscribers see that you are actively participating in the community, allowing you to establish a deeper connection with your audience. And all you have to do to make that happen is take a few seconds to like the comments.

6. Promote your YouTube videos on all your social media platforms

There is no such robust marketing platform as social media for cross-promoting your content and brand, and YouTube is no different. And by sharing your videos over the Internet, you extend the reach of your YouTube channel to an almost inexhaustible audience.

Sharing videos on social media is fast becoming a critical way to grow a brand because users love videos. It works best by being active on all your social media channels and posting your latest videos in a style that suits the platform you are promoting them on.

Each platform has its own cultural demographics. To ensure that you drive the most traffic to your YouTube channel, you must use a proven approach to ensure that your efforts are positively received by users and give you the highest return on investment.

7. Reformat existing content

Content powers the internet and everything on it, including YouTube. And multiple content rules apply, regardless of what platform you’re using. Content must be relevant, consistent, high-quality, and SEO-oriented.

However, that takes a lot of work and time. But did you know that almost every successful blogger, website, and YouTube channel regularly reformat existing content to push it up the rankings? All you have to do is revisit and review your existing videos and add up-to-date information and new marketing strategies. Remember, nothing online is inert and there is always something you can do to improve and reuse your existing content.

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