Ways To Grow Traffic Via SEO On Your Website
Every entrepreneur wants to create an essential website that acts as a digital showcase in this digital age. People entered, browsed, added products to the cart and paid, eliminating the need for a physical store. Today, you only need virtual visitors – the people who are interested in your product and service offerings. The question is, how do you captivate online audiences towards your website?
Although web developers can create a website, they don’t know how to drive traffic to that digital destination. In the SEO world, traffic is another name for visitors coming to your site. It improves the ranking of the web page in the search engine, which makes your site visible to more public. However, an influx of traffic with decreasing conversion rates will not benefit your business. After all, you are attracting audiences who have no interest in your offerings.
Therefore, the goal should be to generate relevant traffic with potential leads and conversion prospects. And unsurprisingly, nothing beats SEO in this regard. Ever-changing algorithms help you come up with brilliant strategies, increasing traffic and rankings. Do you know how? If not, let us help you dig into it.
Here are six ways to drive traffic to your website through SEO.
Do you know referral traffic? These are the people who access your domain from other sites by clicking on your backlinks. It is a link to your web page on a different site, putting your brand in front of a wider audience. You can create blog posts with backlinks and post them on high authority web pages. If not, feel free to generate backlinks through resource pages. Google collects these backlinks as a sign of trust, as other pages are linked to your site.
Therefore, the more backlinks are directed to your website, the higher the traffic and ranking. However, in the rush to generate backlinks, don’t sacrifice quality because Google blacklishes websites that contain spam and poor quality links. Use a trusted online tool to check backlinks and close the doors to Google penalties and negative ratings. Similarly, focus on building trust with Google to enjoy higher rankings and more traffic.
Long-tail keyword targeting
Although short-tail keywords have high search volume, they are quite difficult to rank for in the search engine. On the other hand, targeting long-tail keywords gives you an incredible opportunity to rank higher. For example, if you are using “how to find the best Hopital in bangalore”, people can find answers to their queries through your website. As a result, Google increases the rankings and places your site in the first results. Additionally, with emerging technologies, virtual shoppers are using voice assistants to search online. Since these devices can understand complex phrases and expressions, long-tail keywords are useful.
Use online directories
These days, people turn to online directories and check sites when they need information about a business. So, look for high domain authority online directories to make sure you are adding your business details on a trustworthy site. Similarly, create a niche directory as online shoppers have different requirements. It makes visitors more confident in your decision as they believe that you are running a resource to meet their needs.
People often make purchasing decisions based on what they hear from others. Therefore, businesses should opt for directories that allow customers to rate, review, comment, and give feedback. Since each brand profile is linked to your web page, people can immediately enter the site and start shopping.
Examine analytical data
When it comes to driving traffic through SEO, analytics cannot be overlooked. Google Analytics is a free tool that provides valuable information about the performance of your website. The number of clicks leads prospects to the time people spend on the site, which helps optimize the SEO strategy. You can pinpoint your pain points, fix bugs, and drive more traffic to your site.
In addition to this, use tracked links for each marketing campaign and regularly monitor your website analytics. It will help you understand which tactics are generating results and which ones are burning money. Also, keep a close eye on visitor data to see how and where your site traffic is coming from. For example, if the share of followers on social media is high, you need to invest more resources.
Create compelling blog posts
Do you have a content marketing strategy? Even in the 21st century, content offers the opportunity to captivate audiences online. So, start creating some attractive articles and blog posts that are relevant to your niche. If you’re running a gym, choose topics about fitness, health, or the importance of physical activity. Insert your keyword naturally and add a backlink to direct people to your site. In addition to increasing traffic, it reflects your brand as an authority figure.
At the same time, get in touch with reputable bloggers or influencers. It will help protect guest posts on reputable sites, increasing the chances of traffic. Similarly, you can ask the blogger to mention your brand in their summary posts. Although the blogger does not charge money for mentions, you have to collaborate for mutual benefit. Above all, make sure your content is meaningful to the publisher’s audience.
Focus on mobile usability
According to Oberlo, two out of every three dollars spent on online shopping is done through a mobile device. With increasing access to smartphones, Google urges all web pages to be mobile-friendly. Therefore, all businesses must ensure a responsive layout to avoid visitors the hassle of zooming in and out. You can refer to Google’s page information tool to evaluate the mobile design of your site.
Once your site is ready to use on mobile devices, you will automatically witness an influx of traffic. People will start to interact with the content as they browse the page looking for products and services. As people spend more time on your website, you leave a good impression on Google, boosting rankings and increasing traffic. In addition to this, pay attention to the loading page of the site. If it takes forever to load, your leads and traffic could go backwards.
Unfortunately, there are no magic tools or buttons that can generate traffic in minutes. Therefore, marketers and business owners must develop unique and smart techniques to keep their website busy. So why not take advantage of SEO? Optimizing your website for the search engine can help you rank higher, increasing traffic. Look at the top ranking factors – backlinks, long tail keywords, content and use them to drive traffic.