How do you want your buyers to buy jewelry? Any online jewelry brand would want their target audience to shop for jewelry from the comfort of their home by visiting their online store. If this is exactly what you want, you need to make sure you have a beautiful jewelry website first. Second, you also need to make sure that your site is ranked among the major search engines like Google. However, you must also meet specific criteria such as images, content, keywords, descriptions, headings, and layout. At Eazywalkers Marketing, we are dedicated to bringing you the best and most affordable jewelry digital marketing solutions to help you achieve your e-commerce goals.
Selling jewelry online is maybe more complex than selling any other product, as the market is much more competitive. Why? Due to the presence of prominent brands that generously invest in promoting their online store on multiple platforms. However, don’t let that stop you. Even with the highly competitive nature of the industry, you can claim a considerable share of the market even as a new player. Our expert team of digital marketers know how to develop the right strategy to help you increase traffic and sales.
If you want to increase the volume of organic traffic to your website or online jewelry and want to rank higher in the main search engine results, we have the best advice for you and your ecommerce business. The first step you need to take is to improve your online store presence through effective jewelry digital marketing to attract unique and new buyers for your pieces. By using a wide range of useful tools like social media marketing and pay-per-click (PPC) ads, we help you create an excellent platform for the best online presence of your website on the internet. This will help people who want to buy jewelry to find you online, know your brand, view your collection and finally place the order.
Google Pay-Per-Click Advertising
If you want online jewelry buyers to find you on the internet first, then it is imperative that you develop a strong Google Adwords advertising campaign. This will help you experience a significant increase in traffic from day one. One of the best starting points for promoting your online store is contextual advertising as it helps drive more traffic to your online store. With Eazywalkers Marketing, you can be assured of world-class solutions as we conduct a detailed competitor analysis, choose a semantic core, and create an optimal strategy for initiating advertising and offers.
This will directly drive online sales of your products and encourage you to offer better quality jewelry with more beautiful and unique designs. However, before engaging in contextual advertising, it is imperative that you set your budget and bid limits to decide how much impact your ads will have. Our team of specialists will also make an in-depth evaluation of the campaigns carried out by your competitors. This will allow us to offer you optimal solutions for your investments in contextual advertising.
Social Media Marketing
With effective social media marketing, you can connect with people who already know your brand and also reach new users. By developing smart strategy and efficient management, you can implement a powerful social media marketing campaign for a solid influx of organic traffic to your online store, resulting in better sales and revenue. For example, Facebook is best suited for connecting with customers and is great for building the right image for your jewelry brand.
Eazywalkers offers top-notch social media promotion solutions that help grow your audience base as well as your customer list. With our detailed analysis of the competition, we discover the strengths and weaknesses of your rivals. This allows us to develop the correct strategy of how you can penetrate the market and where your brand should be located in order to capture the attention of your audience. Our team works closely with you to determine the topics of the publications, the volume of publications, the most effective time for publication and the most crucial: the selection of media, both images and videos. Related to the strategy, we will create and manage your social media account.
The main goal is to grab the attention of your target audience and share high-quality content that is relevant, informative, interesting, and fun. And what is more? We will develop advertising campaigns and events created specifically for your brand that will attract the greatest participation from your target audience. We will develop the campaigns considering the tastes and preferences of your buyers so that it generates the maximum impact within the best budget. You will also receive personalized promotional campaigns that allow you to share the latest updates, offers and discounts of your jewelry brand to attract customers.
In addition to the tools mentioned above, email marketing is another essential aspect of digital jewelry marketing that can help you get the desired traffic and sales for your e-commerce portal. This is perhaps one of the oldest tools used by marketers to attract buyers and for good reason. With a proper email marketing campaign, you can not only attract repeat buyers to your store, but you can also reach new buyers by offering discounts, deals, and special promotions. A well-crafted newsletter will allow you to gain more loyal customers by informing them of the latest updates from your jewelry brands by increasing conversion rates. With email marketing, you are not asking your audience to buy something, you are just letting them know what you are offering and why your jewelry is special.
Need some expert help?
Still thinking how you can implement a successful jewelry digital marketing campaign? Well, we are here to help you with exactly what you need. With our extensive experience in the jewelry industry, we help you market your website online based on your brand requirements. Driven by ROI, our unique jewelry digital marketing tools help you tap into your target market through strategic efforts to drive traffic, leads, and sales.