Today, the evolution of the internet has increased at a fast rate. In 2021, if you own a business website whether a small business website or E-commerce website, you should need a SSL certificate. One of the reason to take this as Google prioritized websites with SSL certificates for better search engine rankings.
What is SSL?
The term SSL stands for Secure Sockets Layer; it is security protocol that offers authentication, privacy, and integrity to internet communications between two systems. It prevents to access your information from the criminals. This protocol is using an encryption technology to create a secure connection between a web server and a user’s web browser.
If a website having properly SSL certificate installed on the server then a small green padlock icon will be displayed to the left of a website URL with https sign in the web browser. A hacker can easily hack your information from a website without having SSL certificate. This information could be anything sensitive or personal which can include personal information, financial information, debit or credit card numbers, names and addresses anything.
Benefits of using an SSL certificate
1. SSL Protects Sensitive Data
SSL Certificate offers you about the protection of your valuable data. Once you install an SSL Certificate, it protects your server-client communication and encrypts every bit of your information. While dealing with sensitive data such as IDs, passwords, credit card numbers, etc., SSL helps you protect against the mischievous army of hackers and skimmers. As the data is turned into the undecipherable format by SSL, hacker’s skills prove to be an edgeless sword against the unsurpassable encryption technology of SSL certificates.
2. SSL Affirms Your Identity
The second main task of an SSL certificate is to provide authentication to a website. Identity verification is one of the most important aspects when it comes to web security. There is no doubt that the Internet is increasingly deceptive. However, not all of these stories are funny. There have been cases where people have lost thousands of dollars on fake websites. This is where the SSL certificate comes in.
When you want to install an SSL certificate, you must go through a validation process established by an independent third party called a Certificate Authority (CA). Depending on the type of certificate, the CA verifies your identity and that of your organization. Once you have proven your identity,
3. Better Visibility in Search Engine
HTTPS-protected websites are one of the most important ranking factors for Google. SEO experts have proven it in their findings. In 2018, Google announced its decision to flag any site without an SSL / TCI certificate.
Being on the first page of Google and other popular search engines means more traffic and visibility for you. Google gives sites with SSL a small ranking increase and, however small, it gives you an edge over competitors who don’t yet have a certificate.
There is a possibility that, in the near future, websites that lack SSL certificates will be blocked or prevented from operating online. Regardless of the type of website you are operating, having an SSL certificate is mandatory for its visibility and integrity.
4. Meets the PCI/DSS Requirements
In online payments, your website must be PCI (Payment Card Industry) compliant. SSL Certificates help you to meet all the PCI and DSS requirements. So, SSL is necessary for website which is having online payment regardless someone want it or not.
5. SSL Improves Customer Trust
SSL Certificates are very important from the consumer’s point of view. Website having “HTTPs” tells your site visitors that your site is secured, and they aren’t at risk of eavesdroppers. The Green padlock shows on your website in the address bar of the browser shows your customers that you take their privacy greatly serious. This leads to build a good relationship with your visitor. They will likely to do business with you or even revisit your site.
Types of SSL Certificates
There are different types of SSL certificates available to you. However, it is necessary to familiarize yourself with each one to know which one best suits your needs. It might be better to choose an extended validation certificate if you have something to sell.
You should consider a wildcard SSL certificate if you only need to validate one or two sites. A multi-domain SSL certificate is best suited for validating multiple domains. Select the most appropriate SSL certificate based on whether you want to certify all, several, or one of your domains and subdomains.
The following are the types of SSL Certificates:
- Organization Validated Certificates (OV SSL)
- Unified Communications Certificate (UCC)
- Domain Validated Certificates (DV SSL)
- Wildcard SSL Certificate
- Multi-Domain SSL Certificate (MDC)
- Extended Validation Certificates (EV SSL)
As we now know the benefits of SSL certificate, let’s protect our website with SSL. It helps the owner and the business to get more traffic and income.
So avoid Google’s “Not Secure” warnings and increase customer trust, user traffic, and revenue.