Case Study: Asianet Suvarna YouTube Channel
Case Study: Asianet Suvarna YouTube Channel

In November 2017, Asianet Suvarna News, a cornerstone of Kannada news media with a rich history and loyal audience, faced a crucial challenge. The digital landscape was booming, with YouTube emerging as a major platform for news consumption. While Asianet Suvarna News possessed a strong foundation, they needed a strategic approach to compete and thrive in this YouTube environment. That’s where we, Eazywalkers, a digital marketing company, stepped in to partner with Asianet Suvarna News and propel their YouTube channel to new heights. Over a nearly six-year, nine-month journey that concluded in August 2023, our collaboration yielded remarkable results.

The Challenge: Standing Out in a Crowded Digital Space

Although Asianet Suvarna News boasted a well-established YouTube channel (founded in July 2009), the ever-evolving digital landscape demanded a fresh approach.  Our collaboration aimed to address key challenges:

  • Maintaining Relevance: How to adapt Asianet Suvarna News’ exceptional journalism to resonate with online viewers accustomed to a fast-paced digital format.
  • Standing Out from the Crowd: Crafting a strategy to differentiate Asianet Suvarna News from a growing pool of online news outlets.
  • Building an Engaged Community: Fostering a loyal online audience for Asianet Suvarna News on YouTube.

The Results? They Speak for Themselves!

Suvarna’s transformation is a testament to the power of collaboration. Here’s what we achieved together:

  • Views that Soared: Views skyrocketed by a mind-blowing 1376%, proving Suvarna’s content resonated with a massive new audience.
  • Watch Time Wonderland: People weren’t just clicking – they were engaged. Watch time jumped a phenomenal 1540%, showing viewers were glued to their screens.
  • Subscriber Stampede: Suvarna’s fan base exploded by a staggering 1300%! Talk about a loyal following!
  • Revenue Rhapsody: Revenue grew by an impressive 574%, highlighting the channel’s ability to monetize its success.
  • Engagement Extravaganza: Engagement metrics went through the roof, with a jaw-dropping increase of 4663%! Suvarna’s audience wasn’t just watching; they were interacting, commenting, and sharing like crazy.

Measurable Success

While specific details about the channel’s performance prior to our collaboration are likely unavailable, here’s a look at the impressive results achieved during our partnership with Asianet Suvarna News:

The time period we have taken

  • 2.6 billion accumulated views 
  • 131.5 million hours of watch time 
  • 3.6 million subscribers 

The lifetime period

The Road to Success: Teamwork and Overcoming Challenges

Our journey with Asianet Suvarna News wasn’t without its hurdles. While tackling challenges like:

  • Developing the right content strategy for diverse online viewers: Engaging a broad audience online requires a multifaceted approach. We had to create content that catered to viewers with varying attention spans and interests.
  • Monitoring all video content for adherence to YouTube policies: Strict adherence to YouTube’s content guidelines, including restrictions on violence and accidents, was crucial. Our team meticulously ensured every video met these standards.
  • Competing with established and well-resourced online news outlets: The online news landscape is competitive. We had to devise strategies to help Asianet Suvarna News stand out from the crowd.

Despite these hurdles, we also saw incredible opportunities.

Together, we tackled Suvarna’s challenges head-on. Here’s the secret sauce to our success:

  • Content Kaleidoscope: We created a vibrant mix of video formats – in-depth reports, bite-sized updates, live news blasts, and exclusive interviews with prominent figures. Something for every viewer, every day!
  • Searchlight Strategy: We used our expert SEO skills to ensure Suvarna’s news stories dominated YouTube searches. Basically, we made Suvarna the go-to destination for Kannada news online.
  • Engagement Explosion: We fostered a loyal community around Suvarna. Live Q&A sessions, interactive polls, and exciting contests kept viewers hooked and coming back for more.

Year-over-Year Growth: A Trajectory of Success

Our nearly six-year, nine-month partnership with Asianet Suvarna News yielded remarkable results, transforming them into a dominant force in Kannada news on YouTube. This success is a direct consequence of our collaborative efforts.

A Winning Formula:

By implementing a strategic content mix with something for every viewer, optimizing videos for searchability, and fostering a vibrant online community, we fueled Asianet Suvarna News’ growth trajectory. Here’s a glimpse of the incredible year-over-year increases we achieved together:

Subscribers Growth:

Subscribers Growth:

Suvarna YouTube channel has seen phenomenal subscriber growth over the past seven years. On average, year-over-year, our subscriber base has skyrocketed by a whopping 49.99%! As of August, 2023, it has reached 3.9 million subscribers

Views Growth:

Over the past seven years, our channel has seen a staggering average increase of over 1400% in annual views. This incredible rise reflects the quality and engagement of our content, and we’re dedicated to keeping you informed and entertained. With nearly 385 million views in 2023, we’re reaching a massive audience eager for Asianet Suvarna News’ unique perspective. 

Revenue Growth:

Revenue Growth:

The estimated revenue has been on a steady upward climb for the past seven years! We’re thrilled to report a growth trajectory exceeding 165.01% on average, year over year. This positive trend reflects our commitment to innovation and exceptional service, and we’re excited to see what the future holds!

The Takeaway: A Legacy Media Brand Thrives Online

Asianet Suvarna News’s ascent to YouTube prominence during our collaboration is a story of successful collaboration. By combining Asianet Suvarna News’ established reputation and journalistic excellence with Eazywalkers’ strategic expertise, we created a winning formula for the digital age. So, the next time you see Asianet Suvarna News dominating your feed, remember – it’s a testament to the power of innovation and adaptation!

Case StudiesDigital Marketing

Digital MarketingYoutubeyoutube marketing

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