Site speed is really important for a positive user experience. Think about it, if you are waiting and waiting for a website to load, how long would you stay? Probably not so much. So, this is why you need to be aware of your site speed and constantly look for ways to improve it.
The good news is that Google themselves have come up with some of the best SEO practices to ensure your site speed is as optimized as possible. When looking at site speed, the first place to check is Google’s PageSpeed Insights tool. This will give you a performance score for the mobile and desktop versions of your site.
Some of the adjustments to improve speed can be quite simple and provide quick gains. However, others can be much more complex and technical. If you have a lot of technical problems with your site that are affecting speed, it is probably best to enlist the assistance of a professional who can help, many SEO companies can help here too.
So, read below for some of the best tips to improve site speed:
Redirects can put real pressure on your sites’ load time, so be sure to try to use as few redirects as possible. Your website will likely need to have redirects eventually, but be sure to think about whether each redirect is really necessary.
Images that are not properly optimized can weigh heavily and really slow down your website and business performance. You have to think about the file format, try to stick with PNG for lower quality images and for suitable photos choose JPEG.
You should also make sure that the size of the image file is not larger than necessary. There are many different tools that can help compress an image without affecting its quality.
You should also consider implementing lazy loading on your website for images, content, and videos. This means that the content of the page is loaded in stages and not all at once. If content loads slowly as the user scrolls down the page, it may load faster.
This can be really beneficial for those pages with a lot of content. Also, if you have videos on your pages, try to make sure they don’t autoplay as this can create a lot of speed loading issues and really slow down the site.
Minimize CSS and other code
This is the code that makes your website look like it does. Sometimes there is additional code that does not need to be there. Or there could be a simpler way to code the same.
You may also find that over the years the code has just been added and added to your site. When you check the speed, you will see that some of the code is not even used. This can certainly be a quick win if there is a lot of unused code included on your website.