Social media advertising has become the holy grail of marketing strategies. In recent years, social media platforms have developed by leaps and bounds, exceeding everyone’s expectations and opening up a place among viable marketing channels.
So it only makes sense to take advantage of these websites to help your business gain more momentum. However, how can you do this? Well, fortunately, social media marketing is not difficult to understand. By mastering a few techniques, your business will reach new heights in no time. So, check out our following tips for incorporating social media into your marketing plan.
Establish a special plan for each platform
Although the goal of social media platforms is to help people stay connected, they are not all the same. This is not to say that a certain platform is better than all the others. On the contrary, all social media websites have their own unique vibe. However, it all comes down to how you use them. You can’t use Instagram the same way you use Facebook and expect great success. What works for one platform does not necessarily work for others. This is why you need to create a separate plan for each website, looking for the distinct features of each and discovering the means to take advantage of them.
Choose the right time to post
You may already be producing great content, but you’re not getting your specific engagement rates yet. If you are confident that your content is informative and entertaining, it’s time to dig deeper. In this case, the solution can be as simple as changing the post time. According to various polls, the best time to post is 10–11 am Mr Friday. This is not a surprise, considering that most people have more free time on the weekends. Therefore, you should take advantage of this opportunity to increase your engagement and conversion rates.
Link your profiles
Sometimes you need to guide customers to help them discover your brand. This is especially the case if you are new to one specific platform but have a large following on another. For this reason, the folks at www.linkinbio.xyz recommends that you include the link to your social media profiles in your bio. In this way, you can ensure that your fans and customers know that you are present on those platforms. You can take it to the next level by investing in services that allow you to track the traffic coming from a specific platform, allowing you to optimize your strategy in the future.
Know your audience
Not understanding what your audience wants to see is a fatal mistake. After all, you are present on social media only to attract customers and generate more sales, right? So it only makes sense to keep your audience in mind when setting your strategy and creating content. Don’t worry if you’re new to this though, because it’s pretty easy to determine your demographics. For example, Facebook has Page Insights, a feature that allows page owners to discover their demographic. There are also many third-party options that you can invest in to learn more about your audience’s preferences and interests.
Try paid ads
Increasing engagement is not an easy task, especially if you don’t want to invest in paid ads. However, by ignoring the ads, you are essentially ignoring a large chunk of social media. Nowadays, it is very difficult to grow your number of followers organically, as people are used to seeing fancy ads everywhere. Of course, when you are just starting out, it is not recommended that you pay a lot for ads. This is especially the case for start-up business owners. Fortunately, most social media platforms make it incredibly easy to set a budget and keep track of your expenses so you don’t put a hole in your pocket. Plus, social media ads aren’t prohibitively expensive in the first place, so they’re an option worth considering if you want to achieve your short-term goals more quickly. However, you should know that paid ads should complement the rest of your strategy, not replace it entirely. You still have to push yourself to post quality content and keep your fans engaged.
Social media is a great marketing channel for all businesses, especially those with limited resources. Thanks to the myriad of features these websites offer, connecting with your customers have never been.
