Google Webmasters Change to ‘Google Search Central’ - Eazy Walkers
Google Search Central

Recently, Google has published in their official blog that the “Google Webmasters Central” will be renamed as “Google Search Central” to help Search Engine Optimizer (SEO), online marketer, blogger, web developer, or site owners improve the visibility of their website on Search.

In official blog post Google wrote, “To focus more on the topic that we talk about (Google Search), we’re changing our name from “Google Webmasters Central” to “Google Search Central”, both on our websites and on social media. Our goal is still the same; we aim to help people improve the visibility of their website on Google Search. The change will happen on most platforms in the next couple of days.

In the blog post they explained the reason that the “webmaster” term is out of date and the use of it is sharply declining.  A user experience study conducted by them reveals that very few web professionals identify themselves as webmasters. Now most of the web professionals likely to call themselves as Search Engine Optimizer (SEO), online marketer, blogger, web developer, or site owner.

Googlebot Mascot Gets an Upgrade

The Googlebot Mascot will be upgraded with a new spider sidekick to crawl the internet. The spider can jump great distances and sees best when surrounded by green light. The spider does not have a name yet but the company is currently looking for suggestions.

Google Consolidating the Blogs

Google is consolidating their Webmaster Central blog and 13 other localized blogs in to the main site.  Now onward, all archived and new blog posts will appear on The help documentation related to how Google Search works, crawling and indexing, search guidelines, and other search-related topics are moving to Google’s new Search Central site in

The changes will give benefits in the following ways:

  • More discovery of related content (help documentation, localized blogs, event information, on one site)
  • Easier to switch between languages (no longer have to find the localized blog URL)
  • Better platform allows Google to maintain content, localize blog post more easily, and format posts consistently

Digital MarketingSEO

google searchGoogle Search CentralGoogle WebmastersGooglebotseo

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