Video On How Google Search Improves Results Both Algorithmically & Via Policies

Video On How Google Search Improves Results Both Algorithmically & Via Policies

Google's Ranking Factors: 200+ SEO Ranking Factors [2020]

Google published a new short video on how Google search works in 2020. This was on specifically how Google Search continues to improve results. Clearly this is in response to the US Congressional hearings from a few weeks ago. The video is super simplified but I think does a great job explaining what Google does to make changes to search to make it better.

Here are my notes from listening to the video:

  • There is a lot of information on web
  • Google’s mission is to connect you to that information
  • Google shows off autocomplete predictive searches (this touches on complaints from the hearing on showing predictions that some might disagree with)
  • Google shows off featured snippets and how they have relevant information (this touches on complaints from the hearing on stealing content)
  • Google also shows off knowledge panels for quick snapshot on people, places or things and relationships between them (this touches on complaints from the hearing same as featured snippets)
  • Google said its goal is to get you the information right away
  • Google said it’s ranking system helps make sure the information is accurate
  • Some of how it does this is from looking at keywords and how recent page was published (there is a lot more obviously)
  • Google said it is not perfect
  • But when it gets it wrong, Google cannot fix individual search results manually
  • Google said they make search better by making improvements to the algorithms
  • Google made 3,620 improvements to search in 2019
  • Google updates its search policies as well and sometimes Google manually removes information from search features, like wrong information in knowledge panels

Here is the video:

Is text marketing good or bad to generate traffic?

Digital MarketingSEOSMM

Digital MarketingDigital Marketing 2020Digital Marketing PodcastsGoogle Nowgoogle search

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.