The term SEO authority is often misunderstood. If you have any questions about it, keep reading this post. Here, we will try to explain the term authority in a general sense and analyze its key metrics and increase the solutions.
What Is It? There are three levels of authority:
For a domain (Domain Authority);
For the page (Page Authority);
For the link (Link Authority).
Let’s take a look at each level to understand what they mean, how to use them, and how the domain authority checker can help you identify important areas for site promotion.
Domain authority
The term domain authority was known when MOZ introduced it as a metric. It is a measure of the classification capacity of a domain. This metric consists of many elements that indicate that a website has a certain level of quality and is trustworthy. The most important of these signals is the sum of the authority of all the pages of the site. Domain authority relies heavily on two factors:
Age: Older domains with quality content rank higher. Search engines will not rank new domains as high as old ones unless the site is transferred from the old to the new domain. New domains must first gain a reputation by generating good content and getting high-quality backlinks.
Popularity: The most essential factors that determine the popularity of an online resource are backlinks and unique linking domains. In other words, the more backlinks and the higher the quality, the better. At the same time, the more domains are linked to you, the more people will know about you, increasing your popularity.
Domain authority checklist
If you want to measure the authority of your domain, answer the following questions:
Is the site ranked by high or medium frequency requests?
How many backlinks do you have? What is its quality?
How many unique domains are linked to you?
If your site ranks low in popular and highly competitive queries, your link profile is poor quality, and there is a duplicate without a user-selected canonical tag, the problem is most likely due to a domain authority low.
The solution
How to improve domain authority on the site? Here are a couple of things to keep in mind:
The age of the domain is very important. Therefore, never expect a significant increase in domain authority in a shorter period of time. Be patient.
Improve the SEO structure of your website. Focus on quality content, site structure; create search engine friendly meta tags, use alt tags and keywords correctly.
Create high-quality and reliable backlinks for your website. To increase the authority of your site, you must have a lot of related content.
Get rid of backlink spam and always focus on getting relevant and quality backlinks on your site.
Develop solid tactics to build internal links.
Only a complex approach will help you achieve great results. So develop an all-encompassing strategy instead of just one recommendation.
